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Product Design




Introduction:

Ladle is an AI-powered sous chef and brand engagement platform designed for the rapidly growing Smart Kitchen market, projected to reach $91B by 2032.

Throughout 2025, the app has been steadily gaining momentum, attracting a growing community of home cooks, culinary creators, and kitchen tech enthusiasts. Recognizing this upward trajectory, the founder saw an ideal opportunity to expand the platform’s reach while investing in a visual and UX overhaul. 

The goal: to elevate the overall user experience and ensure that the interface reflects the product’s maturity, innovation, and growing influence in the smart kitchen ecosystem.